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The web site states the following, "This website pays homage to the 59th Division of the British Army which took part in the Normandy Campaign." We noticed that the web site stated " In both World Wars the rapid expansion of the Territorial Army." It also said " Was achieved by creating duplicate divisions which were formed from a cadre of officers and. Thus 59 Division, which had been disbanded after the First World War, was reborn as the duplicate of 55 West Lancashire Division. The 59th was officially labeled. In 1944 they were the the last British Division assigne." The header had 59 Division as the highest ranking optimized keyword. This keyword is followed by 59th Division, British Army, and WWII which isn't as urgent as 59 Division. The other words 59div.morssweb.com uses is Normandy. Caen is included and could not be understood by web crawlers.